header page
     Hercules Incorporated
SEARCH 
We make chemistry work for our customers
About Hercules Businesses Shareholder Information Social Responsibility Careers

Return to News Archive

Hercules and Heartland Announce R&D Venture



WILMINGTON, DELAWARE, July 16, 2007 . . .
Hercules Incorporated (NYSE: HPC) and Heartland Resource Technologies LLC announced today a new research and development venture called H2H Innovations. H2H Innovations plans to leverage existing soy-based adhesive technologies from both companies to accelerate the development of new adhesive products for the wood products industry.

Development efforts will focus on cost competitive, formaldehyde-free resins for decorative plywood, wood flooring, particleboard, and medium density fiberboard markets. The venture will also offer technologies for oriented strand board manufacturers that allow traditional phenolic resins to be extended, resulting in lower cost adhesives with reduced formaldehyde content.

H2H Innovations, which will be 51% owned by Hercules, will utilize technical resources of both Hercules and Heartland. Wood adhesive products developed by H2H Innovations will be manufactured and sold by Hercules and may also be licensed to third parties.

Commenting on the venture, Craig Rogerson, President and Chief Executive Officer of Hercules, said, "The combined resources of both companies should allow Hercules to offer novel adhesive technologies to the wood products industry and accelerate the growth of our business. Customers will benefit from this union as H2H Innovations delivers new and improved technologies that address industry needs."

Frank Trocino, Chief Executive Officer of Heartland Resource Technologies, said, "This collaborative relationship is complementary and mutually beneficial – both strategically and synergistically – for Heartland and Hercules. The building products industry should expect important developments from H2H Innovations in the near future."

###

Hercules manufactures and markets chemical specialties globally for making a variety of products for home, office and industrial markets.  For more information, visit the company’s website at www.herc.com.

Located in Pasadena, CA, Heartland Resource Technologies develops and markets low cost soy-based adhesive products used in the manufacturing of engineered wood products.  For more information, visit the company’s website at www.heartlandresource.com.

This Press Release includes forward-looking statements, as defined in the Private Securities Litigation Reform Act of 1995, reflecting management's current analysis and expectations, based on what management believes to be reasonable assumptions. Forward-looking statements may involve known and unknown risks, uncertainties and other factors, which may cause the actual results to differ materially from those projected, stated or implied, depending on such factors as: ability to research, develop, and commercialize new technologies and to market products resulting from such technologies, market demand,  business climate, business performance, economic and competitive uncertainties, higher manufacturing costs, adverse legal and regulatory developments, and adverse changes in economic and political climates around the world. Accordingly, there can be no assurance that the Company will meet future results, performance or achievements expressed or implied by such forward-looking statements. As appropriate, additional factors are contained in other reports filed by the Company with the Securities and Exchange Commission.  The words or phrases "will likely result," "should," "are expected to," "will continue," "is anticipated," "expect," "estimate," "project" or similar expressions are among those which identify forward-looking statements. This paragraph is included to provide safe harbor for forward-looking statements, which are not generally required to be publicly revised as circumstances change, and which the Company does not intend to update, except as may be required by law.

  
Return to News Archive

Media Contact: Investor Contact:
John Riley
jriley@herc.com
(302) 594-6025
Stu Fornoff
sfornoff@herc.com
(302) 594-7151


Hercules Home | Contact Us | Search | Site Map
Copyright © 1997-2008 Hercules Incorporated. All Rights Reserved